The new iPhone 17 lineup is expected to be announced in early September 2025, with pre-orders opening on Friday, September 12, and the official release date set for Friday, September 19[1]. This schedule follows Apple’s established pattern of launching new iPhones on a Friday, roughly a week after their announcement event.
The iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max are anticipated to launch together during this period. The iPhone 17 Air, which is likely to replace the Plus model, is rumored to be a standout for its ultra-thin design and is set to arrive alongside the other models in September 2025[3]. While some leaks have mentioned an August launch for select models, the consensus among major leaks and industry analysts points to the second week of September as the expected launch window for the entire iPhone 17 lineup[1].