iPhone 7 and iPhone 7 Plus were officially announced by Apple on September 7, 2016 and released on September 16, 2016[6][3][4][7].
The devices became available for pre-order on September 9, 2016, with full retail sales starting September 16 in more than 25 countries[2][3]. Initial launch colors included matte black, jet black, gold, silver, and rose gold, with a (PRODUCT)RED special edition later released on March 24, 2017[4][5].
The base price for the iPhone 7 was $649 in the United States, with the Plus model starting at $769[2][3].